Start with the template and then check with Facebook Help to understand all of the columns. Use bulk uploading to save time on large campaigns.
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It allows you to upload an Excel spreadsheet of your ads and download them too, if you need to edit them. If you’re running a lot of ads, you may be interested in the bulk uploading feature. If you use the daily unique reach option, do your testing just like any other feature to see if it works for you. Daily unique reach ensures that your ad will reach each person who sees your ad just once per day. In Power Editor you can optimize your ad for the same things available in the Ads Manager such as clicks, post engagement (depending on whether you’re doing a boosted post ad) or impressions.īut you can also select daily unique reach, which allows you to bid on impressions (bid per 1,000 people who see your ad), but limits their views to once per day. Choose the exact placement of your ad on mobile devices. You can also choose to only show your ad to mobile devices when they’re connected to WiFi. If you’re an app developer, controlling the placement of your ads can be very useful because you can advertise to the people on the right mobile device. 🔥🔥 As a valued reader, you can save $740 if you act now! Sale Ends Tuesday! CLICK HERE TO LEARN MORE Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California-from your friends at Social Media Examiner. When you’re choosing your budget and schedule in the Ad Set area, you can pick exactly which times you want your ad to run in any time zone.Īs a small business marketer, you can probably only pick one or two events to attend each year. Show your ads at only certain times of the day. If you know your audience is only on Facebook at certain times of day, you can improve your ad performance by showing your ads at those local times. Run Ads on a Time Zone–Independent Schedule Here are some of the other benefits of setting up your ads with Power Editor. One benefit is that typically new features are added here first before they roll out to the Ads Manager area, so you have early access to all of the coolest toys. Power Editor has a lot of interesting features.
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However, if the change is something you can adjust from the Ads Manager, feel free to adjust it there. If you need to make any changes to features that are only available in Power Editor, you will have to re-download your ads, make your changes and upload them again. Your ads will then be available to view from the Ads Manager. Use the download and upload buttons to manage changes and start your ads. Then you click Upload Changes to actually start running your ads. It works on a download and upload system, so every time you want to work in Power Editor you download all of your data from the Ads Manager and then create your campaigns, ads and ad sets within Power Editor. Power Editor is essentially a plugin that works with Google Chrome. The Power Editor interface looks much different than the Ads Manager. Power Editor is a bulk ads creation and management tool typically used by larger Facebook advertisers or advertisers who want advanced features. Where to subscribe: Apple Podcast | Google Podcasts | Spotify | RSS What Is Power Editor?
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Discover how to use Facebook Power Editor with this complete guide. In this article I’ll outline some of the benefits of using Power Editor and how to navigate it to create and edit campaigns. Power Editor offers advanced features that can help you reach your perfect audience with the right message.
Want access to advanced Facebook features not available in the Facebook Ads Manager? Would you like more precise control of your Facebook ads?
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